Nowadays, Instagram is one among the well-liked platforms for marketing and brand promotion. the rationale behind its popularity is it's visual-centric approach. With quite 1 billion monthly users, Instagram gives a strong opportunity to succeed in one's audience without much effort.


Believe it or not, finding your prospect and branding your business on Instagram is far easier than on the other platform. you only need to lookout of few things and follow a correct step-by-step method to leverage the traffic on Instagram. we've curated an inventory of belongings you should follow so as to lift your brand identity on Instagram.


Stay tuned if you would like to extend the amount of followers while elevating your brand visibility.


1.Optimize your profile

First of all, never mix your personal account together with your business account; keep both of them segregated. Set a correct business account together with your company logo within the profile picture, description, and URL to your business website.


Once you've got updated all the specified information on the account, you've got to form sure that you simply are using an equivalent logo and tagline everywhere because consistency is that the key when it involves branding. aside from that, your bio must be interesting along side being informative in order that it can drive engagement.


 2.Define your goals



Before you create the primary step, you want to be clear about your WHY. Ask yourself – What does one want to realize through Instagram. It are often anything from spreading brand awareness, acquiring new customers, increasing followers and traffic, etc. you want to know your priorities clearly before publishing your first post. Well-defined goals will assist you reach your business objective sooner.

3. Create a pattern and theme

We have already discussed earlier that consistency is that the key. That's why you've got to take care of it throughout your posts by setting a topic , style, and pattern. for instance , you'll choose an equivalent font and theme color all of your post. It makes the page look clean and arranged . If you employ different colors without maintaining a pattern on your page, it won't be easy to project yourself as a brand.


 


4. Share appealing images




Visual assets play the foremost important role in leveraging social media. once you share interesting and captivating images associated with your product and repair , it can increase your sales and revenue. All you would like to try to to is to grab their attention by posting about your offering in how or the opposite . The more active and compelling you'll get on Instagram, the higher traffic and engagement you'll receive.


5. Use Hashtags

You can't afford to miss Hashtags if you would like to be visible on Instagram. Hashtags connect your post to a selected topic and increase its visibility everywhere Instagram. you'll visit tools like Hashtagify and Tagsfinder to seek out some good hashtags. you'll also spy on Instagram influencers and your competitors to urge some interesting hashtags. you ought to also create one hashtag of your own to show your business entity into a brand.


 


6. Stay active and consistent

If it's about branding, you want to move and consistent on Instagram to take care of your brand's visibility. confirm you post relevant and quality content on a daily basis and receive enough engagement on your post. Being active also includes following others and commenting on their posts. during this way, you'll also network and build a community just by interacting with others.


7. Ensure followers and engagement


Whatever you're doing, keep a check on the followers and engagement you're aged your account. If you're not getting the estimated number of followers, you want to improve the standard of your content along side increasing its frequency. By keeping track of increment on followers, you'll analyze which post is functioning well. it'll assist you to seek out out the foremost fruitful content, which eventually impacts your overall success. Once you understand the factors which are bringing traffic, it'll be easier for you to accelerate it.


8. Use live stream and videos

Going live or uploading videos cultivates the credibility and trustworthiness of a brand. you ought to never overlook the importance of going live or using IGTV for informing your prospects about your brand. once you interact together with your audience directly through a live stream or a video, you create an impactful approach towards converting them.


9. Repurpose content from other accounts

Once you're receiving enough traffic on your Instagram, you'll also bring the content from other accounts and repurpose it here. While repurposing the content, confirm you've got adjusted the presentation a touch . Copy-paste might not assist you that much; rather, you ought to rephrase or change the content format before reusing it.


 


10 Collaborate with other accounts

One of the foremost effective ways to grow your Instagram following is to partner up with accounts with an identical following. All you would like to try to to is post an image with them on their account while leaving your account's link. Once your post is there, your job is completed . Now you only need to sit and watch your increasing followers. Trust me; it works most of the time. 


 



Now that you simply have understood how you'll turn your business into a brand, you want to be able to release your first post. We hope our step-by-step process will assist you to hit your target soon. All the simplest